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Why the world loves moringa

Moringa oleifera has been one of the best kept secrets in the health foods and supplement industries. This nutrient rich superfood has enjoyed a steady rise in demand, with more recent years seeing this easy-to-grow crop on an upward rise to greatness.

In 2018, the moringa market size was over USD 5.5 billion, with estimated consumption in 2025 to be well over 2.5 Million tons, generating over USD 10 billion in revenue. In essence, demand is expected to double in the next 5 years.

The increasing incidence of obesity and the preference of individuals towards fast food products are the key factors contributing to health supplements market demand. This market surpassed USD 125 billion in 2018. As a powerful health and wellness supplement, Moringa powder is fast becoming popular due to the presence of a large number of essential nutrients that help in improving health. Markets such as the U.S., Canada, India, China, UK, Germany, and Australia are the key contributing factors towards market growth.

But the usefulness of this plant doesn’t stop there. Moringa oleifera also known as the drumstick tree or the miracle tree is also widely used in the manufacturing of supplements, perfumes, body creams, and medicines, whilst Moringa seed oil is used as an ingredient in cosmetics, lubrication, and biodiesel.

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